Passionate about digital and media, I combine strategy, consulting and creativity throughout my projects.
After several experiences in digital and media, I approach my projects through a ROIst perspective with a user centric vision.
This sector is evolving and business models are changing. At Merck I have participated in the deployment of digital solutions such as the creation of mobile applications or websites. I also had the opportunity to lead the deployment of the digital data-driven strategy of the French subsidiary with the implementation of a digital performance analysis platform.
With its strong culture of marketing innovation and its ROIst vision, Groupe Seb has given me a real strategic approach in the creation of media and digital campaigns. During this experience at the global headquarters, I worked on activation campaigns, audience journey and the orchestration of the various off and online media touchpoints with an expert and challenging team.
In an increasingly saturated attention economy, it is important to find the right ideas and channels to reach those who are following you. Being passionate, I strongly believe that the media and the digital are real activators of commitment and development.
The evolution and diversification of technologies make it possible to always offer more innovative solutions close to the needs of its target audience. From the analysis of the problem to the proposal of solutions, I carried out several digital projects. I have managed projects of different sizes involving several agencies, partners and markets. I manage my projects with a strategic perspective and a measurable ROIst vision.
The development of data-driven marketing solutions has improved media and digital performance. Working within the Seb group, I benefited from an environment with a high-performance data-driven strategy. Within the Merck group, I participated in the deployment of the digital data analysis strategy with the creation of a web analytics platform.
With experience and studies in e-commerce, I have developed expertise in traffic acquisition, conversion and analysis. I reached the key concepts of e-commerce activation and marketplaces operation thanks to my missions as a digital project manager within the Seb group and as a traffic manager at Oletal.
“Loris is a hard-working and inquisitive digital marketing specialist, always looking for new ways to improve processes and client performance. His work ethic is second-to-none, delivering consistently strong results in everything he puts his mind to.”
“Loris is curious, creative and proactive. He has real expertise in digital tools (Adword, Google analytics,…) and a very good understanding and culture of the digital marketing panorama. He contributed greatly by his good mood and skills to the team’s activity for 1 year.”
“Loris has made a significant contribution to the development of marketing tools within our firm. Curious and multi-tasking, he met our expectations.”
“I worked on a project with Loris for several months. He was full of ideas. It was a real pleasure to team up with him. With my rather technical profile, Loris was able to make the link with the marketing side and move the project forward. It is without hesitation that I recommend him for his quality work.”
In September 2019 Samsung launch “Alpaca” advertising. This new campaign for the Samsung Galaxy Note 10 from BBH New York, a new addition to the Korean tech giant’s roster. https://www.youtube.com/watch?v=PJqyfHNK5WA
Passionate about digital and media, I combine strategy, consulting and creativity throughout my projects.
After several experiences in digital and media, I approach my projects through a ROIst perspective with a creative vision.
This sector is evolving and business models are changing. At Merck I have participated in the deployment of digital solutions such as the creation of mobile applications or websites. I also had the opportunity to lead the deployment of the digital data-driven strategy of the French subsidiary with the implementation of a digital performance analysis platform.
With its strong culture of marketing innovation and its ROIst vision, Groupe Seb has given me a real strategic approach in the creation of media and digital campaigns. During this experience at the global headquarters, I worked on activation campaigns, audience journey and the orchestration of the various off and online media touchpoints with an expert and challenging team.
In an increasingly saturated attention economy, it is important to find the right ideas and channels to reach those who are following you. Being passionate, I strongly believe that the media and the digital are real activators of commitment and development.
The evolution and diversification of technologies make it possible to always offer more innovative solutions close to the needs of its target audience. From the analysis of the problem to the proposal of solutions, I carried out several digital projects. I have managed projects of different sizes involving several agencies, partners and markets. I manage my projects with a strategic perspective and a measurable ROIst vision.
The development of data-driven marketing solutions has improved media and digital performance. Working within the Seb group, I benefited from an environment with a high-performance data-driven strategy. Within the Merck group, I participated in the deployment of the digital data analysis strategy with the creation of a web analytics platform.
With experience and studies in e-commerce, I have developed expertise in traffic acquisition, conversion and analysis. I reached the key concepts of e-commerce activation and Marketplaces operation thanks to my missions as a digital project manager within the Seb group and as a traffic manager at Oletal.
“Loris is curious, creative and proactive. He has real expertise in digital tools (Adword, Google analytics,…) and a very good understanding and culture of the digital marketing panorama. He contributed greatly by his good mood and skills to the team’s activity for 1 year.”
“Loris has made a significant contribution to the development of marketing tools within our firm. Curious and multi-tasking, he met our expectations.”
“I worked on a project with Loris for several months. He was full of ideas. It was a real pleasure to team up with him. With my rather technical profile, Loris was able to make the link with the marketing side and move the project forward. It is without hesitation that I recommend him for his quality work.”
In September 2019 Samsung launch “Alpaca” advertising. This new campaign for the Samsung Galaxy Note 10 from BBH New York, a new addition to the Korean tech giant’s roster. https://www.youtube.com/watch?v=PJqyfHNK5WA
