Groupe SEB has established itself as the world leader in Small Domestic Appliances thanks to its development in more than 150 countries. The group has several international brands such as Tefal, Moulinex, Krups, Rowenta, Seb, Calor, Arno, and All-Clad … With its strong marketing and digital innovation culture and its ROIst vision, Groupe SEB has provided me a strong experience to acquire a global strategic marketing and digital mindset. I participated in the deployment of the Group’s media and digital strategy with the activation team by carrying out several missions:
Support in the implementation of the media & digital strategy
- Participate in strategic reflections on media & digital campaigns (Display, branding, Social media, OOH, TV…).
- Support in the implementation of Media & Digital guidelines for international subsidiaries.
- Elaboration of guidelines and best practices on the content and purchase of YouTube space for international brands.
Management of digital projects at the global level
- Implementation of Ratings & Reviews on brand sites and market monitoring in the implementation of the project (UK/AU/NL/FR).
- Assistance to the Analytics division in the implementation of tools to measure and control the performance of digital campaigns.