E-commerce
Consumers have changed their relationship with brands and brands must constantly modify and optimize their communication to adapt to customers’ purchasing behaviour.
Skills set
With behaviours that break the barrier of the physical and digital, such as “Research Online, Purchase Offline”, it is important to have an omnichannel presence that will allow the advertisers to keep coherence in their buying process.
The development of technologies and purchasing behaviour has contributed to the growth of many activation channels. Whether it is social networks, marketplaces, price comparators or Google shopping, it is possible to orchestrate your strategy in order to be as close as possible to your customer needs. To have a successful e-commerce strategy, it is necessary to have a synergy between the touchpoints, but it is also necessary to define the paths to improve the purchasing experience. The challenge for advertisers is, therefore, to be able to optimize their presence to capture the consumer’s need and promote the purchasing process.
My experience as a traffic manager in e-commerce and my first master’s degree in e-commerce enabled me to learn the key strategies necessary for the development of an e-commerce site.
E-commerce
Consumers have changed their relationship with brands and brands must constantly modify and optimize their communication to adapt to customers’ purchasing behaviour.
Skills set
With behaviours that break the barrier of the physical and digital, such as “Research Online, Purchase Offline”, it is important to have an omnichannel presence that will allow the advertisers to keep coherence in their buying process.
The development of technologies and purchasing behaviour has contributed to the growth of many activation channels. Whether it is social networks, marketplaces, price comparators or Google shopping, it is possible to orchestrate your strategy in order to be as close as possible to your customer needs. To have a successful e-commerce strategy, it is necessary to have a synergy between the contact points, but it is also necessary to define the paths to improve the purchasing experience. The challenge for advertisers is, therefore, to be able to optimize their presence to capture the consumer’s need and promote the purchasing process.
